ROXOR Social
When we first pitched ROXOR, we had to come up with a new line and mantra everything could be based around. I came up with "There's plenty to be done." as a way to encompass the work and play aspect of the vehicle.
ROXOR OLA
In a crowded landscape of plastic and gas-fueled UTVs, there's ROXOR — the only one built with a heavy-duty boxed steel frame and fueled by a turbo diesel engine. These banner ads were a part of a series playfully calling out the competition.
ROXOR Off Road
ROXOR by Mahindra is an off-road vehicle brand directly related to the old Willys jeep. We were tasked with launching it in the U.S.