Pop for the People
Faygo has over 50 flavors, many different sizes and types, and a bunch of colors. So no matter your tastes, Faygo has something for you. This campaign is about Faygo's down-to-earth nature, inclusivity, and spreading positivity throughout the POPulation. popforthepeople.com
Faygo Holiday TV Spot
Faygo's most famous flavor is Redpop and it definitely lives up to its name. We created this spot to make the connection between the flavor and Christmas' most famous character, as well as take a subtle jab at Coca-Cola.
Moon Mist Red Relaunch
We were tasked with bringing back and an old flavor purely through social media. I wrote and directed a series of posts and sound clips that slowly unraveled hints about the re-launched flavor.
What Flavor Ya Got?
This campaign was a nod to a campaign from Faygo's past. Our goal was to highlight the amount of flavors the brand makes and give each one its own distinct personality that fans could relate to.
2019 Internet Advertising Competition
Best Beverage Online Video Campaign
Best Beverage Website
Outstanding Integrated Ad Campaign
Outstanding Social Media Campaign
Faygo Diet Cola — Hip Hop
Call It Pop
Leveraging the existing argument on what to call carbonated beverages, we owned the argument and encouraged everyone to always call Faygo "pop".
2018 Internet Advertising Competition
Best Beverage Integrated Ad Campaign
Social Media
Combining original and user generated content, I was responsible for writing at least four posts per week.
2017 Internet Advertising Competition
Outstanding Social Media Campaign
Unsanctioned Sprite/Mountain Dew Rebuttal Rap
All right. Okay. Let's try this.
Throw the Dew Ice and Sprite aside, miss.
Not even gonna try my hardest.
All I touch turns gold like Midas.
Nice to meet you, I'm Kent and I write for Faygo.
But I gotta say this song ain't paid for.
I'm doing this all without the Faygo say so,
so when this song drops I may have to lay low.
But let's talk about the reason I'm here.
Not my flow, not my rhymes. Just let it be clear.
Got one thing on my mind. I'll make it appear.
Over fifty flavors of genuine cheer.
Now Faygo is the one true pop.
Never heard of it? It's the underdog.
Cinderella, before 12 O'Clock.
Taking champions and making them drop.
Did I mention they make over fifty flavors.
You may have heard of them as the flavor saviors.
Okay, so maybe I just made that up,
but can anyone else say they got fifty plus?
Nope.
Wow, this is a lot of words.
I'm getting more tired with every verse.
I'll take my seat so I don't get worse.
The next few lines aren't mine, but hers.
ART DIRECTOR:
My turn to talk the awards we hold.
Just the ones worthy of the centerfold.
Like if Nemo was inside Nat Geo.
Our Call It Pop campaign won a Clio.
(Wait, no we didn't. We didn't even submit to the Clios. We won Best of Show in the Internet Advertising Competition. The IAC.)
COPYWRITER:
Hah, I got her again.
Always read the copy when you drop it in.
That's like a first day, day one cardinal sin.
May as well've had a German Lorem Ipsum spin.
ART DIRECTOR:
But speaking of the IAC,
reminds me of the ICP.
Whoop whoop if you guys still agree,
f***ing magnets, still a mystery.
COPYWRITER:
I'm gonna wrap this up, but before I go,
I just wanted you guys all to know
I'm not from Wieden & Kennedy or BBDO.
I'm from TMV in Royal Oak.
Or Detroit for those keeping score.
Had a Tascam, closet studio record.
And you're out there trying to flex like Thor.
I certainly would have expected more.
But back to Faygo, it's the cream of the crop.
Don't call it soda, coke. It's pop.
Go a grab a coozie, it's going hot.
Oh, and one last question...What flavor ya got?
Faygo
If you've heard of ICP, you may have heard of Faygo. If not, Faygo is a Detroit-based pop brand that has been around for over 111 years. It is known for the steadfast use of the term "pop" instead of "soda", 50+ flavors, and the highly colorful bottles.