Dollar Energy Club
We wanted to create a campaign that talked about the value of RIP IT without positioning it as a cheap brand. We decided to parody the subscription and dollar subscription services that have risen to popularity.
Social Media
Every month, I was tasked with concepting and writing roughly 40 original content posts across Facebook, Instagram, and Twitter.
2018 International Advertising Competition
Best of Show Social Media Campaign
Back on Base/Shelves
Since 2004, RIP IT has had a strong connection with the U.S. military, but over the past few years, commissaries have slowly stopped selling it on bases. We wanted to prove how much RIP IT fans loved the drink, so we developed the story of a dystopian future where an evil energy drink company has taken over society and removed RIP IT from shelves.
2018 International Advertising Competition
Best Beverage Interactive Application
This is a four-part video series about the revolutionary, Wild Rider, beginning the revolution to get RIP IT back.
RIP IT Energy
RIP IT is an energy drink that, at about a dollar, is a less expensive option to Red Bull, Monster, and the other major brands. It has a very diverse audience of military veterans, policemen, firefighters, gamers, blue-collar workers, outdoorsmen, sports lovers, and college students.